Tuesday, June 4, 2013

Brand Positioning

The Persuaders discussed how a trend of "being outside the box" in advertising has grown, and some commercials lose sight of their products because they are so "out there."  On the other hand some commercials' comedy makes the product impossible to forget. 

The clip below highlights a few ads that have used "funny" and creativity in a way that informs consumers about their products.  I hope they bring a smile to your face.  

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