We've all seen some commercials that after we watched, we wondered, what they were thinking!
Check out this run of poor publicity.
I can see how ideas can backfire. Perception is crucial in the buying decision process, and in our book, Marketing by Pride & Ferrell, they discuss selective distortion. Selective distortion happens when people disregard information that they don't agree with.
In business and in life we hope that our messages are saying what we want them to, and we hope that we can fix any misconceptions.
It's a terrible thing to lose business because of a negative perception.
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