Tuesday, May 14, 2013

SWOT

As I have been reading through the beginning chapters of the book, I immediately became interested in SWOT analysis.  I can see the value of determining each of these elements in business and in personal life.
business-docs.co.uk

I saw a few videos on youtube of people using this analysis to evaluate themselves, and I can see where this process would bring many things to light.

In business I can see the value of this analysis. Summarized from Marketing by Pride & Ferrell, once written out for everyone to see, organizations can match strengths with opportunities to build competitive advantage.  Also, this visualization can spark action towards converting weakness into strengths and threats into opportunities.


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2 comments:

  1. MPH, RD in the MakingMay 15, 2013 at 11:20 AM

    I too am fascinated by the SWOT Matrix; initially I only related it to business, but I like how you brought up one’s personal life. Can you give an example? For instance, relationships?

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    1. UnknownMay 17, 2013 at 9:07 AM

      http://www.youtube.com/watch?v=7ubUNNgyDAs

      Here is an example of school project done of a personal SWOT analysis. It's cute, and I guess you could get as detailed as necessary to help clearly see strengths, weaknesses, opportunities, and threats in any situation.

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